Employer Branding

Job boards give you candidates who are searching. Developer communities give you candidates who are engaged.

Referred engineering candidates convert to offers at 3-4x the rate of other sources. But most referral programs are structured to fail.

Employer branding for tech companies shapes whether engineers apply, accept offers, or recommend you to peers.

Engineering candidates check Glassdoor before applying. A profile with consistent negative themes about the same problems

Most LinkedIn recruiting for engineering roles underperforms because of generic outreach, poor targeting, and weak company pages.

Engineers with options are evaluating companies against a specific set of criteria: technical leadership credibility, infrastructure quality, growth…

Most engineering job descriptions are written by people who are not engineers. The result deters qualified candidates while attracting those skilled at…